Tags
blogging, Facebook, finding time, Google+, LinkedIn, social media, Twitter
Try as I might, I’ve had very few clients willing to embrace the social media phenomenon.
Some, by their own admission, aren’t technically savvy. They’re stretching it to even have a Website and respond to e-mail.
Others argue they’re just too busy — setting up/running their business, dealing with family responsibilities, and trying to squeeze in some free time for themselves.
One can hardly fault them.
- Running an effective social media campaign does take time. If you as a business owner don’t have the time, you’ll need to delegate this chore to someone you trust, or find another way to connect with your customers.
- Running an effective social media campaign does take expertise. If you as a business owner don’t have the expertise, you’ll need to farm this task out to someone who does — perhaps a trusted employee, your spouse, your web designer, or a company that specializes in social media.
- Running an effective social media campaign can be all-encompassing and addictive. Besides being able to re-connect with old friends from your past, you can listen in on what people are talking about, weigh in on controversial topics, position yourself as an expert in your field, and even play online games.
I think the real key is moderation. If you don’t have sufficient time to delve into all forms of social media, pick the venue(s) you know you have a flair for (or interest in).
Maybe it’s blogging. Maybe it’s Google+, LinkedIn, Twitter, or Facebook.
Test the waters and see how it goes. If you find you don’t like what you’ve chosen, don’t have time for it, or don’t see it as being effective, try something else.
Today’s world is a fast-changing one, and we all must remain flexible if we’re to be relevant.
Next time: ??
